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domino harvey wrote:

It almost looks like Rooney Mara has a mink newsie cap.

Aside from questionable creative choices, it seems the holy hierarchy of DVD cover art that somehow has defined target customer anxieties in this priority:

#1) Show any awards, commendations, boy scout medals, preferably in capital letters (or stickers) in font sizes nearly or equal to the title. Repeat words like win, won, winner, nominee, nominated. It doesn't need to even be credible awards. I just need to know that I'm buying something that I feel other people are also buying.

#2) Who came out in it? Show faces (doesn't even need to be a still from the film) of the actors as large as possible, because - who can read these days, seriously? I really can't watch people in films that I don't know or aren't popular, cause I don't know if it would be good.

#3) Any critic or other website review blurbs because I need to know what people think about the film, cause otherwise, how would I know what to watch?

I can't tell if the cycle starts on the consumer end, or if the companies themselves are inferring the above.

Not out on DVD just yet, but probably heading straight there soon...

Is that Elijah Wood's grandfather, Elijah "Smithers" Wood?

(can't find a larger one, but the point stands)

The feel good romantic comedy!

My [politically confused] brother once told me he prays for Chris Kyle's widow on the reg, so I guess this is intended for that specific set of consumers.

He's praying 4 Sienna Miller, bless her homewreckin heart

I don't hate it but I have no idea how it's supposed to make someone not already inclined to pick it up pick it up. Also, more like Mild Curiosity, amirite

It looks more like a magazine cover.

It looks like somebody else's eyes were photoshopped onto her face.

It had such a great poster, why mess with that?

Oh I get it, she looks like a mop.

swo17 wrote:Oh I get it, she looks like a mop.

Desperately Seeking Jennifer?

Looks like a bad Twilight Time cover.

I wasn't sure if I should post this in here or Great Double Bills - new Universal masterminds of marketing...

tarpilot wrote:

I guess they're trying to borrow the "swingers" look?

It critiques itself!

Cameron Swift wrote:Not out on DVD just yet, but probably heading straight there soon...

I was just going through a stack of Chilean DVDs for work when a particular blurb on the back cover of a legitimate DVD release of La Once caught my eye. (It's a documentary about a group of women who have been friends for decades and who still meet once a month. I think it showed in the US on PBS recently.)



Turns out it's not that Neil Young, and it comes from this review, but you have to wonder why they picked that particular sentence for a blurb when they could have plucked out gold like "A bite-size confection whose surface sweetness hides hints of more complex flavors," or "packs an unexpected emotional punch."

It looks like something went horrifically wrong photoshopping the rightmost woman's neck

I couldn't work out how to save the larger image at blu-ray.com