milk114 wrote:Is this a trend that is on-going, revving up, or dying down?
I don't think it's going up or down, but the strength of the filmmaking is being altered a bit by Marvel's recent deal-making. In much the same way their flat-rate sales of trademarks in the 90's changed everything with Blade and X-Men, their co-productions (Spider-Man, Daredevil) have spurred Warner to step up on comic book movie development and even change the people they hire to make them.
Ready for some history? You have been warned!
Blade was seen as a fluke, as few in or out of the film industry really had any idea it was a comicbook. Marvel was still so messed up internally from bankruptcy that they failed to put their logo on the feature. When X-Men came out and was a certified hit on the first weekend, everyone sat up and took notice. It also didn't hurt that Marvel and Columbia had finally come out of the nearly-decade long court battle for Spider-Man as the holders of the movie rights, with a decision to work together rather than continue the fight.
At the time, Warner was beginning to ease off of the idea of doing Peters and DiBonaventura's production of Superman, and their short bursts of interest in Batman: Year One (Aaronofsky & Frank Miller) and Batman Beyond (Boaz Yakin & Paul Dini) had pretty much died. They were just about to put the individual franchises to bed and go into production of Wolfgang Peterson and Andrew Kevin Walker's Batman vs. Superman when Spider-Man came out and made over $400 million.
They decided it was best to put that project on ice (and put Batman & Robin's Akiva Goldsman to scriptdoctoring, AUGH!) and then get some people to startup the Batman and Superman franchises again for 3 films each. This is where Brett Ratner and McG came in for Peters (DiBonventura was kicked out), who then managed to bungle every starting attempt with J.J. Abrams infamous and reportedly atrocious screenplay. After too many false starts, Warner resigned to getting Catwoman out to compete with Spider-Man 2, which sounds like a joke (and is, in a way).
It's pretty clear that Catwoman got through the gate out of necessity for product on time rather than any care, as it ripped off everything from The Mask to Daredevil (out a year earlier!). Ending as a $100 million bomb, they probably started to take notice to what was going on for the successful Marvel features. Meanwhile, Marvel had made a deal with anyone they could find to get more money, which resulted in the Artisan deal (15+ characters, including The Punisher and still unreleased Man-Thing).
As these productions are getting off the ground to just generate product for both Marvel and now Lion's Gate, their quality will probably vary from just mediocre to plain awful. Marvel continues to get further projects off the ground through whatever means possible, but it's pretty clear that studios like Universal will just hire whomever as long as they can find names to sell for financing.
On a darker note, Singer's departure for Warner has seemingly convinced the producers at Fox that they have have a better idea of what to do with the X-Men franchise than anyone else (Wolverine, Magneto, Storm, Mystique and other spinoffs/prequels/sequels). They're also hiring the cheapest and most maleable talents they can find, such as writers from Troy and Catwoman (soon Fantastic Four). Speaking of the Four, Fox is selling the entire movie based on the connection to the producers of X-Men if you haven't already noticed. Definitely a sign of bad tidings.
Going back in time just a tad, at Warner, they had been going from comic creator (Grant Morrison) to filmmaker (Christopher Nolan) to find a Batman helmer. Nolan asked Goyer to help him do Batman and got a non-committal because of Blade 3. After getting a breakdown of what Goyer would do if he was making the film, Nolan promised to do most of the work and give Goyer creative freedom if he came onboard. The deal got done and Batman Begins went into production.
Meanwhile, McG flaked out on the Superman pre-production just as they had already rented the space and began crewing up. Singer happened to be working on Logan's Run over there, as Fox was pretty much doing nothing with his 2-picture development deal, and was more than happy to take over the film as it was a longstanding dream project of his. He proposed bring the entire series back to the Donner continuity, which he even ran by the previous director personally. Warner bought into it and gave him everything he needed, so he brought his X2 writers along for the ride.
What has since followed is an attempt at buying up of any filmmakers associated with the Marvel movie franchises, from the successful (Goyer on Flash) to the almost (Joss Whedon on Wonder Woman). With the Marvel franchises quickly becoming an assembly line of poorly produced summer slate fillings, Sam Raimi and Mark Steven Johnson will probably become the only filmmakers attached to Marvel characters that actually care about the source material. I know that's just my opinion, but I don't think producers Gary Foster, Avi Arad or Ralph Winter have any idea whatsoever of what they are doing.
So there is my long answer. I think instead of any trend-based changes, we're going to start seeing quality waver and shift between origin points for trademarks. People will call for "the Marvel curse" or whatever, like they used to in the 80's, but it's just as simple now as it was then... it's just very poor decision-making on part of Marvel Comics, Inc. Their loss, and Warner's gain (hopefully for the longterm).