James Harvey in
Romantic Comedy: "Sullivan's Travels -- a film about a filmmaker -- was too unorthodox a picture to be really popular."
Sturges, quoted in
Between Flops by James Curtis:
"Sullivan's Travels is the result of an urge to tell some of my fellow filmwrights that they were getting a little too deep-dish and to leave the preaching to the preachers."
His friend Capra's last film had been Meet John Doe.
Harvey: "Sturges, on the other hand, dissocates himself from Sullivan ('I am not Sullivan. He is a younger man than I, and a better one') and from Sullivan's final stand on comedy. Now is the time, Sturges concludes, for all kinds of art, not just comic ones -- 'and now is always with us.'"
Curtis: "As planned, the ad campaign ... highlighted Veronica Lake's image and nothing of what the film was about. ... The publicity people did just about all they could do with Sullivan's Travels. The notices were mixed, however, and business didn't hold. Sturges theorized that audiences were expecting another Lady Eve. 'One local reviewer wanted to know what the hell the tragic passages were doing in this comedy,' Sturges reported, 'and another wanted to know what the hell the comic passages were doing in this drama. They are both right, of course.' ...
Sullivan's Travels managed one month as a Motion Picture Herald "Box Office Champion" and then disappeared. Sturges, expecting as much, was glad to have The Palm Beach Story waiting in the wings. It was about this time that Sturges conceived his eleven rules for box-office appeal:
1. A pretty girl is better than an ugly one.
2. A leg is better than an arm.
3. A bedroom is better than a living room.
4. An arrival is better than a departure.
5. A birth is better than a death.
6. A chase is better than a chat.
7. A dog is better than a landscape.
8. A kitten is better than a dog.
9. A baby is better than a kitten.
10. A kiss is better than a baby.
11. A pratfall is better than anything."
Diane Jacobs in
Christmas in July: "[It] suddenly lost steam. Still, wherever it was seen it made an impact. ... a coming generation of American artists and intellectuals, now in high school or college, were astonished to find a Hollywood movie that spoke to
them. ... By the time Sullivan's Travels was released, in January 1942, Pearl Harbor had been attacked and America was last at war."
Preston Sturges by Preston Sturge: "Some of the New York critics felt they had been let down a little by the ending. The ending wasn't right but I didn't know how to solve the problem, which was not only to show what Sullivan learned by also to tie up the love story. It would have been very easy to make a big finish either way, but one would have defeated the other."
Jun-Dai wrote:The purpose of the film is not to send you out to the trenches, battling for the poor.
I know, Sturges just wasn't like that, even with The Great McGinty. However, there were plenty of radical Hollywood films that worked well within the confines of the system, especially in the '30s when the plight of the disadvantaged was often offset against corrupt entrepreneurs, bosses, lawyers, landlords, etc. Many of these were subtle works of art, not the kind of preachy films that Sturges was sick of.
My unease about Sullivan's Travels come not from the fact that Sturges was limited in what he could do; I understand that. As I've said, it's because Sturges goes so far in condemning preachy "message" dramas and includes any films that have a substantial sociopolitical subtext. He even presumes that poor and working class people aren't interested in films about lives like theirs. The film's ending not only praises Hollywood fluff (after all, almost
any filmmaker can make people forget their troubles for a couple of hours) but also affirms that there's very little that can be done about poverty and injustice. Knowing how cynical Sturges tended to be supports this interpretation.
Perhaps you're right that in some ways Sturges wanted to make us feel uneasy at the end of the film to get us thinking, but it seems to me that what makes
me uneasy, around 60 years later, would not have made audiences then uneasy, nor was it intended to do so. Every statement he made about Sullivan's Travels confirmed that he sincerely believed in what Sullivan learned in his travels. His misgivings about the ending were simply about how to do both things he wanted to do, one of which was to establish that his naive, Capra-loving main character had finally gotten the right idea. This moment is the purpose of the film. As you say, his motivations were probably more complex than the character of Sullivan, although from everything Sturges said and wrote about the film the main character's lesson is the point. Everything else, even Veronica Lake ("There's always a girl in the picture!"), is window dressing, a by-product of the story. Of course, as with Howard Hawks, there's far more going on in the film than the director will admit in his statements, and that makes interpretation of it far trickier.